Ouiche Lorraine

On the Internet since 1825 or something. More

About Us

When an idea puts a smile on our faces, we then put it
on the Internet. That's our job: smiling.

2.9 billion visits.
Yup, billion.

2.5 million user-submitted stories.
And we read every single one.

26,600 stories published.
On the website and apps.

FMyLife is a collection of short, user-submitted stories about embarrassing moments that happened to them that day, which we then publish on fmylife.com and the FML apps.

So far, we also sold 950,000 copies of FML books. We still don’t quite understand why, though, seeing as the content is available for free on the site and apps.

Visit FML
Because you say Ouiche.

Our Team


Maxime Valette

Born on 30th of April 1988 in Reims. I’ve been into IT for as long as I can remember. There’s hardly been a time in my life when I didn’t have a computer keyboard at my fingertips.

I started programming when I was 9 years old, creating websites when I was 11. I founded an association at 15, part of which

began to generate income, to the extent that I sold it on when I was 18 to start Beta&Cie, through which I created the VDM website. Besides computers, my hobbies are music (I played the Cello for 10 years), TV shows and wine (I live in the area where Champagne is produced).


Guillaume Passaglia

Born on the 28th of January 1982, somewhere on the Côte d’Azur. I like polar bears and enjoy vodka martinis (shaken, not stirred). I’m also an IT engineer, part time photographer and keen sportsman.

I’ve been an unfaltering Internet games fanatic, but now I’m into another kind of game, directing several international level

companies. I remain indefatigable. I’m also in charge of the spotlessness of the studio apartment where the VDM and FML team meets to plot out the future. I like things to be perfect. My ultimate goal is thus to one day beat Didier Guedj at tennis.


Didier Guedj

Born in Paris, many years ago. After studying international business, and landing a first job in marketing, I worked on becoming a fully fledged musician.

First creating jingles for advertising campaigns, I then became Creative Director in several ad agencies, before finally founding my own.

Taking care of brands such as Heineken and Dunlop, as well as several French perfume manufacturers and bestselling books, I have been behind over a hundred ad campaigns. I’m the Devil.


Ouiche Lorraine
66 avenue des Champs-Élysées
Lot 41 - 75008 Paris

+33 (0) 951 601 510
+33 (0) 615 106 522